Nescafé - Advertising Video
Brand:
The origins of NESCAFÉ go back to 1929, when Brazil had a large surplus of coffee and needed help to preserve it. At the request of the Brazilian government, NESTLÉ began to work on the issue.
The coffee specialist Max Morgenthaler came up with a simple proposal: make a delicious cup of coffee by simply adding water. In 1938, after years of work, Max and his team came up with a new way to make instant coffee while maintaining the natural flavour of coffee: NESCAFÉ was born.
NESCAFÉ, whose name corresponds to the first three letters of Nestlé prefixed to the word "coffee" in french, became a new coffee brand.
The coffee specialist Max Morgenthaler came up with a simple proposal: make a delicious cup of coffee by simply adding water. In 1938, after years of work, Max and his team came up with a new way to make instant coffee while maintaining the natural flavour of coffee: NESCAFÉ was born.
NESCAFÉ, whose name corresponds to the first three letters of Nestlé prefixed to the word "coffee" in french, became a new coffee brand.
Creative Approach:
Present a refined coffee, with dim lighting and a sleek, sophisticated atmosphere. The ad will also focus on the premium quality and rich taste of NESCAFÉ, highlighting its premium ingredients and expertly crafted blends with plans on the coffee beans, the key ingredient, without which this drink would not exist. The ad would also show the coffee capsules, telling like a story, a trip, going from beans to capsules, to finally see shots mixing, beans, capsules and the coffee served in a cup, simple, and pure...
Credit:
Recording: Clara Guérin / Anna Clergeau / Virginie Gaillard / Myriam Blanc / Théo Nothias / Jules Rémignard
Montage: Théo Nothias
Music:
4 Seasons / Winter - Vivaldi
4 Seasons / Winter - Vivaldi
Colorimetric Retouching
Production Frames
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